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Cloud Computing Security: 7 errors to avoid

Security in the area of ​​IT and data, currently, is a necessity, many say. There is a risk of losing vital information for your company, document confidentiality and communication, the availability of information to the right person at the right time … all this is considered when we talk about security in cloud computing.

However, there is a factor that few see when we talk about it: return or losses in terms of image. So, before talking about the 7 most common security problems in cloud computing, let’s talk about the damage to the image and identity of your business.

Yes, security in the cloud or systems currently directly reflects how people and the market perceive your business or your company.

It is difficult to see this when you are working in a different area of ​​technology, but try to imagine the following: which bank will use, which will use retrograde computer systems and would fail successive clients or who possessed secure cloud data that can be accessed from anywhere?

Well, without realizing it, your audience and your customers have already begun to evaluate your company according to those criteria, and maybe it’s time for you to notice. The same happens in all types of sector.

Another example is a simple condo manager. This type of company is generally not even perceived among its “clientele” of condominiums and residents.

However, some of them already allow residents and tenants access and modify data, accompany reports of condominium expenses and send and receive documents online, all safely and quickly.

The cloud is changing the way companies do business and serve their customers, and the way we perceive brands is also changing.

Many of the image attributes of a company or brand are currently measured publicly by digital presence – and security in cloud computing is one of these thermometers.


A company today needs to take care of its image more than ever. In a connected world, a company’s reputation can generate thousands of customers and new customers in minutes, but it can also destroy entire markets in an even shorter timeframe.

The security of the cloud is one of the factors that influence this reputation and image. People care about your data, your privacy and the type of relationship you may or may not have with your company, depending on how you view your data and information. What kind of risk do you have when working with your company?

Cloud computing, despite something relatively new, is now seen by people as something that allows greater accessibility, faster and, of course, more security. The use of technologies in the cloud creates certain values ​​and changes the way in which the client sees his business. In terms of image, some positive gains usually come with the use of any new technology:

Investment: companies that use technology and modernize its structure and services are seen by customers and by the market as companies that invest more.

Presence: today, in which most access the Internet through cellular systems, the cloud is immediately perceived as an improvement in terms of service and delivery.

Agility: companies that already have services and platforms in the cloud are seen by the market as more agile, dynamic and owners of faster and more productive processes.

Security: of course, online threats are great, but even so, the public generally sees companies that handle online data more concerned with the security of their information, which also generates attributes of trust and credibility.

Companies subject to stricter compliance standards, such as open-ended companies, for example, still need to financially gain security in the cloud.

Investing in the cloud is something currently necessary for the generation of new business opportunities. In a 24-hour connected world, the public simply begins to ignore companies that do not offer channels and the ability to access, communicate and use their services digitally.

With this trend, the market began to measure the image of a company in the way it behaves and positions itself in the cloud, and new attributes and performance metrics emerged and are being charged by an increasingly connected public. demanding. Security, given the threats that exist in the online world, is perhaps one of the most important attributes of the construction of a brand image on the Internet.

And for that reason, cloud systems are becoming increasingly popular, due to the greater compliance with standards and certifications in the area of ​​information security and also greater accessibility for customers and the general public.

Many times, some information security errors make corporate systems more vulnerable. The good news is that it is possible to fix most of them over time.


1 – Error in administration

When information security management, which is different from IT management, is poor, there may be a lack of awareness about the threats, not the perception of the high-level enterprise that the corporate data is of great value and The health of the consumer, business can enter in opposition if they are violated or stolen and even the incorrect configuration of environments, which are more vulnerable to attacks.

This error is easy to correct, it is enough for the IT manager to form a specialized team in information security to increase all risks, track vulnerabilities and create prevention strategies. In addition, the creation of partnerships with suppliers of tools and services for information security are also very effective solutions.

2 – Lack of investment

As one error leads to another, not having a dedicated team of information security can lead to non-investment in tools and services for that purpose. Generally, because they do not know about threats, company managers do not see the security of information as an investment, which can lead to serious headaches in the future.

Imagine that the company does not have a strong antivirus or monitoring service.

It will be much more expensive to repair and repair damage or recover files when any of the systems is attacked and, depending on the case, the damage to the image of the brand can be irreversible – think of an attack in which hackers steal customer data Financial transactions, example, for example.

3 – Underestimating the evolution of threats

Another big mistake is underestimating the evolution of threats. The IT team needs to be constantly at the forefront of what is happening around information security, as hackers continue to create increasingly powerful tactics and malware.

In this sense, any oversight, whether due to lack of investment or weak user behavior, can put the entire IT strategy.

4 – Failure in the awareness of officials

Another very important point in security in cloud computing, which can not be vilified, is the awareness of users. They are often the portal for threats. When downloading unknown or unencrypted files to click on email messages containing viruses, it is necessary to sensitize the company’s employees to these threats.


And that is achieved through clear communication, with IT team conferences and clear rules – a theme for the next topic.

5 – Lack of well-defined process policies

Not having an information security policy can be a fatal mistake. When you do not have a policy, the rules are not clear and there are no processes to follow. It is also difficult to charge users who commit to the security of information.

Many companies still create these rules, but they are restricted to IT people, who simply prefer to block everything they see as a threat, making users feel outraged.

It is important that the policy is clear and disseminated in all the hierarchical spheres so that they are understood and respected by all. If users do not know what the policy is, what processes they should follow, they will not know what information security mistakes they can make.

6 – Do not centralize files

Not classifying and ordering corporate files is also a mistake that can lead to serious information security errors. If the company does not know what their confidential, sensitive and sensitive files are, they may not act to protect them by creating access policies, for example.

Then, you need a work force to classify and segment your files, evaluate them and create clear rules about who can access and change, creating passwords for the sensitive and tracking all the movement around them.


7 – Does not have a backup strategy

Another information security error that can make the vulnerable company is not having a good backup strategy. Without it, when a file is lost or damaged, it is difficult to recover in good time. Cloud computing can help, as you will see below.

How security in cloud computing is greater

An excellent way to make systems and files considered sensitive and secure is to assign them to a cloud, that is, to a server outside of the internal IT environment. This greatly reduces the chances of losing this data because it is managed by experts in a highly protected environment with impeccable administration, including instant backup.


Know 3 types of cloud computing for companies
Enterprise cloud computing is a strong trend in today’s business, because it allows end users with little technical knowledge to use all their computing resources without the need for an IT sector available 24 hours a day. Day 7 days a week to solve problems and correct failures, which lowers costs and optimizes the work of the company as a whole. But, what are the types of cloud computing for businesses?

Nowadays, the types of cloud computing offer companies a new possibility to expand their businesses, without having to buy giant servers that require space and constant maintenance, which considerably reduces the cost of this technology. See today’s publication more about the types of cloud to define the best for your company.
The 3 available types of cloud vary according to the demand and needs of each company:

1 – public cloud (type of public cloud)
As advantages, this type of cloud computing has a simple and fast implementation, its costs are very low and it has the necessary privacy of the organization’s data. Public Cloud is widely used for companies in secondary applications, such as site hosting, digital marketing and e-mail marketing materials and videos.

Today, it has been heavily used by companies that need applications that are only available in this form of cloud, such as Office365 from Microsoft, which also offers special offers for customers to make use of this platform in the cloud.

2 – Private Cloud (private cloud type)
Although it is a kind of cloud computing a little more expensive, it is ideal for companies that work with a large volume of data, have high demand and need a quick response time, since the servers are in the infrastructure that the company rented or I buy. for your exclusive use.
This guarantees a higher level of information security, since no one will have access to the data without going through the company’s firewall, ensuring total protection of corporate information.

3 – Hybrid Cloud (hybrid cloud type)
Clouds of the hybrid cloud type receive this designation when the organization makes use of the two types of cloud computing for storage at the same time: Local in a private cloud and remote in a public cloud and allows the transfer of work data between both .

In theory, it would be the ideal model for companies, because the amount of available resources is immense. Therefore, some of the computing resources can be used locally for everyday business tasks, and when you need to perform more complex jobs, you can allocate your additional resources to a remote server.

But the great challenge of this type of hybrid cloud computing is to maintain the security of information, since Private Cloud normally runs programs with confidential information, which should not be transferred to third parties, which can happen in the transmission of data to the server ( Public cloud). That is why it is necessary to have an experienced company, which works well those points and brings benefits and optimization of work for the corporation.

A success story that clearly shows the importance of cloud computing was the implementation of cloud computing solutions in the office of Martorelli Advogados, with more than 200 professionals, who needed to consolidate information and data in an agile and reliable manner. See more details: CASE Martorelli Abogados.

There are several tools that can facilitate the administration of these virtual environments offered by Safetec, which allows the implementation and administration of the cloud in a company, regardless of the type of cloud computing you choose. The company also offers customized products, however, integrating the tools of Google, the use of a methodology of value delivery, process analysis and customer satisfaction.



A recent survey, conducted with more than 3,000 IT managers from several companies around the world on cloud computing and its advantages, showed a surprising result!

Here, we separate the 9 best insights on computing in the search cloud, see below:
More than a third of respondents cited mobility as the main reason why they adopted cloud computing, simply because they can access information from a variety of devices;
About 14% of companies cut their IT after adopting the technology in the clouds;
82% of companies saved money on their latest cloud adoption project;

More than 65% of companies have adopted cloud-based solutions for more than a year;
Cloud computing also has a link to sustainability, with about 64% of organizations saying that cloud solutions reduced waste and resulted in lower energy consumption;

52 percent reported an increase in productivity, while 47 percent of companies said they had lower operating costs after using cloud computing;

80 percent of the companies showed significant improvements in just six months after the change to the cloud;

Small businesses face less resistance from the workforce for the adoption of cloud computing;

Half of IT officials in the US government say they changed the way they work for the cloud.

Year after year, cloud computing users continue to increase. If you are a SMB or Fortune 500 company, the change to the cloud seems to be the direction in which everyone goes. As a provider of managed services, helping companies change the cloud, iCorps Technologies wanted to point out some interesting facts about cloud computing and what to expect from it in 2015. Here are some that may surprise you.

20 facts of cloud computing for 2015
In 2020, cloud computing will cross the $ 270 billion mark.1
More than 50% of US companies plan to increase cloud budgets in 2015.2
94% of managers say their business security improved after adopting cloud applications.3
75% of companies report that the availability of the service has improved since the change to the cloud.

91% of SMEs say that their cloud providers have facilitated compliance requirements.
For every 1200 smartphones or 600 tablets, a new server is added to the cloud.
Until 2016, it is expected that 36% of all data will be stored in the cloud. Above 7% in 2013.7
90% of Microsoft’s research and development budget is being used to improve cloud technology and security services.8
67% of IT professionals use cloud services and applications.9
64% of companies reduced waste and reduced energy consumption after switching to the cloud.10
52% of companies reported an increase in the efficiency and use of data.11
47% of companies said they saw lower operating costs after the adoption of the cloud.12
Cloud Computing is up to 40 times more profitable for an SME, compared to running their own IT system.13
The federal government of the United States saved 5,500 million dollars a year, changing to Cloud Services.14
50% of US companies increased their public cloud budgets in 2014.15
The costs of Cloud Computing in SMEs will reach US $ 16 billion in 2015.16
Software as an application service will be the largest category of cloud services for 2015 reaching 67,400 million.17.
More than 60% of companies that adopt cloud computing accept that it reduces energy consumption.18
80% of cloud users believe that it helps your organization reduce IT costs.19
56% of the organization seeks to hire personnel with experience in the cloud.20
Interested in cloud computing? Check our Whitepaper “What cloud is ideal for you” that can guide you through which the cloud solution would work best for your business.

learn more here

See all the advantages of Cloud Computing for your business


Today, more than ever, technology is identified as a determining factor for the success or failure of any company. This is especially because the tools offered by information technology created a new paradigm from the point of view of the management of companies and the advantages of cloud computing are increasingly evident.

The modern manager came to make decisions supported by a huge amount of information, processed and stored in fractions of a second. A scenario that surely would have been unimaginable 20 years ago. Therefore, we can say without exaggeration that IT solutions were seen as a true competitive differential, in some cases, and even a market requirement, in others.

In this context, a term that is gaining a growing reputation in the market is cloud computing and its advantages. But you know exactly what it is and what are its advantages? Discover the following!

Everything you need to know about the advantages of cloud computing

Cloud computing is nothing more than the use of services that work from obtaining information stored in servers connected to the Internet, and not the user’s own machine. Even without knowing it, we use technology in our day to day when we access social networks, such as Facebook, or email services, such as Hotmail and Gmail.


Here are some of the main reasons why your company should use cloud computing:


Hosting information in the network can bring a number of benefits, but perhaps the main one is the fact that the content can be accessed from anywhere, safely and from any device connected to the Internet, whether smartphone, tablet or computer.

Some companies have a large variation in demand over time, and this may mean that investing in a powerful machine is not justifiable, as it will be idle for most of the time. On the other hand, the company can not work with machines with less than the necessary capacity during the peaks.

For this problem, the advantages of cloud computing offer the ideal solution, since the update and downgrade process is done automatically.


Information stored on local servers or hard drives can be lost in case of any failure or error, even with constant backups.

The possibility of losing information stored in the cloud is much lower, because the data is managed by experts on servers whose maintenance and management are impeccable.


For many companies, the advantage of cloud computing could already be recommended only taking into account the point of view of cost reduction, without even mentioning the other advantages, such savings can be made.

With these advantages of cloud computing, it is not necessary to hire technical support services (so-called helpdesks) or the acquisition and maintenance of servers.


The flexibility provided by the services that use cloud computing allows the manager to free himself from the traditional work area. We know that the routine of these days is busy and that technology should, of course, accompany the manager. Imagine, for example, that during a lunch negotiation, the director of a company needs to consult information before closing the business. It is important that the company is online and the information can be accessed from any computer or even from a smartphone, right?


In conclusion, it only remains to indicate that the advantage of cloud computing is sustainability, another value that acquired special relevance in the corporate world. The virtualization of archives leads naturally to the company to save energy, space, refrigeration and carbon dioxide. The ease of access to information, in turn, significantly reduces the need to use paper.


Convinced of the advantages that cloud computing can bring to your business? Talk to us in the comments and learn about our solutions in the cloud!


To confirm all these advantages of cloud computing, see this success story where Safetec implemented a solution for the Court of Accounts of Pernambuco, reducing costs and making it more collaborative and efficient. Access the CASE of the Court of Accounts of Pernambuco.


If you are not yet convinced of the advantages of cloud computing, take a look at this testimonial!

Summary of the advantages of cloud computing: more time to concentrate on your business!

See what one of the big CEOs in the technology market has to say about Cloud Computing and its advantages:

Many times, I wonder what are the benefits of cloud computing for a company. My answer is simple and direct: the biggest advantage is more time to concentrate on your company. The adoption of the solution accepts the company with the latest technology, allowing you or your team to concentrate on the specific demands of the organization, which depend on the people to be implemented. The more time you spend in business, the faster the company will evolve and position itself before the competition, after all, the world is the fastest.

I like to compare cloud computing with outsourcing. We know that for this process to be successful, we must look for a company that has the technical conditions to provide the service object with better quality and large scale. It is only possible to find this binomial in companies specialized in cloud computing, which have more adherent solutions to each type of demand. And because they work on a large scale, they put the common factor as an economic benefit for those who hire the service.

I see the role of specialization increasingly decisive. In the past, due to the lack of choice, as an institution grew, several secondary companies were created within the corporation, which reduced the growth rate and the focus of each division on its final activity. Today, scalable companies are built horizontally, in layers. The modern company has a basic competence and a partner ecosystem to complete its offer.



How does cloud computing work?


To know how cloud computing works, or computing “in the cloud,” you have to understand that this is a terminology that has already won all major corporations, government agencies and now begins to come in the field of the small business owner – but what I do This innovation means, not in technical terms, but in terms of continuous improvements in the processes that can be implemented in small and medium-sized companies?

More than a fad, cloud computing can bring benefits for small businesses that are not yet clear to many entrepreneurs, but could generate more profitability and productivity without the need for Homeric changes.

Understand how cloud computing works in Brazil and around the world

Lower costs

In general, as we see in many journal articles in the area of ​​technology, it is difficult for the small business owner to see the cost savings that cloud computing can bring to their businesses.


But if you really understand how cloud computing works, you will perceive that, among other advantages, your expenses can be reduced.


Simply reduce the time needed to send and receive files, documents and projects via e-mail or with “dinosaurs”, since the insertion units can create new productivity patterns.


The hours spent in the verification, reception and sending of heavy e-mails, with many attachments, cease to exist.


Systems such as collaboration environments such as Microsoft Office 365, Google Apps for Work, Microsoft Dynamics and Salesforce (both sales oriented and CRM) and even free file sharing and synchronization systems, such as the popular Dropbox or Google Drive, mean that files are accessible anywhere on the planet and on any device. And better: only for people or collaborators who are authorized.


The profit in terms of hours paid to employees and productivity frightens employers who have not yet become accustomed to the operation of cloud computing.


In addition, with shared resources in the cloud, you reduce your expenses in impressions, file transfers, peripherals and even hardware: sellers, for example, alternate to use tablets or even their smartphones to access and send reports, electronic invoices, orders and Orders including support material.

Flexibility of cloud computing

Cloud computing opened possibilities for flexibility that, even in markets with severe labor restrictions, such as ours, are already seen in many circumstances.


Flexibility is one of the features of the cloud that can benefit small businesses. With more and more professionals working remotely, in their homes, as freelancers or simply as temporary or contracted by project, cloud computing establishes an effective way of communication and control.


Everything is in the cloud – and everyone can work with that. Reassignments and trips are no longer a problem.


The same applies to the issue of updates and hardware. Without “server rooms” and with fully cloud-based systems, small businesses can migrate, update and update hardware without any difficulty in the business.


No downtime for server maintenance or drops due to problems and component replacements. In the air, 24 hours a day, 7 days a week, cloud computing systems work with redundancy and are not “parked” on a single machine.


Nothing gets out of the air, but everything can be solved, and without the need to mobilize huge and expensive technical equipment.

Intelligence and “big data”

Another thing that begins to come in small businesses is the intelligence created by a cloud computing.


With data available all the time and everything being constantly measured, monitored and evaluated, the data can be processed and evaluated with greater breadth and richness, producing statistics and essential reports to create a better strategic planning.


Analyze turnover rates, losses or hours not worked, the propensity to convert customers and other data are no longer exclusive to large conglomerates.


The cloud brings that possibility to the small business owner, who can become more intelligent from the point of view of the analysis and projections of his own business.


The intelligence that the so-called “big data” provide clearer possibilities to deeply know customers and customers, directing the sales and business effort of any company more assertively.




Perhaps you have not yet heard the term in its most modern form, but an important aspect of cloud computing is its scalability – something particularly useful for anyone who has a small but growing business.


Unlike dedicated servers and systems and local area networks, cloud computing is scalable.


This means that any company can start experiments in the cloud by hiring a relatively modest amount of data and resources, paying only what they are actually using.


As the company grows and progresses, and a greater need for resources is necessary, the company can simply request an increase in the characteristics of the contract with the providers of cloud computing services.


Professionals and cloud consultants, by the way, perform exactly this type of evaluation: pointing to the need for more resources or new configurations only when necessary, without generating excessive costs or creating idle capacity for a company.


The infrastructure, totally “virtual” for the client, has the size that the company demands – no more, no less.


This eliminates, in addition to additional costs, the need for seasonal investments in the expansion and modernization of the park, as well as the sudden assignment of IT personnel and new resources in cases where the demand for data is rising and unpredictable.


Some owners of micro and small businesses are already aware of how cloud computing works and the advantages in the cloud, but a myth still drives them away from this type of solution: the myth that cloud computing is very expensive.


Undoubtedly, there are expensive services in the area, but, since cloud computing is totally flexible, it is possible to implement these systems without big expenses and, in addition, to reduce IT costs over time.


All the main players in the market, Amazon, Microsoft, Oracle, IBM, Google, already have services that are concentrated in small companies and even professionals.


Another common myth about cloud computing is security. While many traditionalist entrepreneurs still find it “safer” to have systems and data on physical servers, sometimes local, the level of security of the cloud is exceptionally high.


With large parks operated from data centers with hundreds or thousands of computers, cloud computing often depends on the uninterrupted monitoring of qualified professionals, fully developed premises, even in terms of architecture, specifically for home servers and data security policies that Sometimes he envies many government agencies.


It’s time to lose your fear and take advantage of the advantages and competitiveness of cloud computing. After all, your competitors are probably already doing it …


What results can my company?

By using the Cloud Computing solutions suggested by the Safetec consultants, the LGH Group, distributor of Kirin in the Northeast, managed to integrate the areas of the company and obtained excellent results. At the moment, there are no comments.


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