To know how cloud computing works, or computing “in the cloud,” you have to understand that this is a terminology that has already won all major corporations, government agencies and now begins to come in the field of the small business owner – but what I do This innovation means, not in technical terms, but in terms of continuous improvements in the processes that can be implemented in small and medium-sized companies?

More than a fad, cloud computing can bring benefits for small businesses that are not yet clear to many entrepreneurs, but could generate more profitability and productivity without the need for Homeric changes.

Understand how cloud computing works in Brazil and around the world

Lower costs

In general, as we see in many journal articles in the area of ​​technology, it is difficult for the small business owner to see the cost savings that cloud computing can bring to their businesses.


But if you really understand how cloud computing works, you will perceive that, among other advantages, your expenses can be reduced.


Simply reduce the time needed to send and receive files, documents and projects via e-mail or with “dinosaurs”, since the insertion units can create new productivity patterns.


The hours spent in the verification, reception and sending of heavy e-mails, with many attachments, cease to exist.


Systems such as collaboration environments such as Microsoft Office 365, Google Apps for Work, Microsoft Dynamics and Salesforce (both sales oriented and CRM) and even free file sharing and synchronization systems, such as the popular Dropbox or Google Drive, mean that files are accessible anywhere on the planet and on any device. And better: only for people or collaborators who are authorized.


The profit in terms of hours paid to employees and productivity frightens employers who have not yet become accustomed to the operation of cloud computing.


In addition, with shared resources in the cloud, you reduce your expenses in impressions, file transfers, peripherals and even hardware: sellers, for example, alternate to use tablets or even their smartphones to access and send reports, electronic invoices, orders and Orders including support material.

Flexibility of cloud computing

Cloud computing opened possibilities for flexibility that, even in markets with severe labor restrictions, such as ours, are already seen in many circumstances.


Flexibility is one of the features of the cloud that can benefit small businesses. With more and more professionals working remotely, in their homes, as freelancers or simply as temporary or contracted by project, cloud computing establishes an effective way of communication and control.


Everything is in the cloud – and everyone can work with that. Reassignments and trips are no longer a problem.


The same applies to the issue of updates and hardware. Without “server rooms” and with fully cloud-based systems, small businesses can migrate, update and update hardware without any difficulty in the business.


No downtime for server maintenance or drops due to problems and component replacements. In the air, 24 hours a day, 7 days a week, cloud computing systems work with redundancy and are not “parked” on a single machine.


Nothing gets out of the air, but everything can be solved, and without the need to mobilize huge and expensive technical equipment.

Intelligence and “big data”

Another thing that begins to come in small businesses is the intelligence created by a cloud computing.


With data available all the time and everything being constantly measured, monitored and evaluated, the data can be processed and evaluated with greater breadth and richness, producing statistics and essential reports to create a better strategic planning.


Analyze turnover rates, losses or hours not worked, the propensity to convert customers and other data are no longer exclusive to large conglomerates.


The cloud brings that possibility to the small business owner, who can become more intelligent from the point of view of the analysis and projections of his own business.


The intelligence that the so-called “big data” provide clearer possibilities to deeply know customers and customers, directing the sales and business effort of any company more assertively.




Perhaps you have not yet heard the term in its most modern form, but an important aspect of cloud computing is its scalability – something particularly useful for anyone who has a small but growing business.


Unlike dedicated servers and systems and local area networks, cloud computing is scalable.


This means that any company can start experiments in the cloud by hiring a relatively modest amount of data and resources, paying only what they are actually using.


As the company grows and progresses, and a greater need for resources is necessary, the company can simply request an increase in the characteristics of the contract with the providers of cloud computing services.


Professionals and cloud consultants, by the way, perform exactly this type of evaluation: pointing to the need for more resources or new configurations only when necessary, without generating excessive costs or creating idle capacity for a company.


The infrastructure, totally “virtual” for the client, has the size that the company demands – no more, no less.


This eliminates, in addition to additional costs, the need for seasonal investments in the expansion and modernization of the park, as well as the sudden assignment of IT personnel and new resources in cases where the demand for data is rising and unpredictable.


Some owners of micro and small businesses are already aware of how cloud computing works and the advantages in the cloud, but a myth still drives them away from this type of solution: the myth that cloud computing is very expensive.


Undoubtedly, there are expensive services in the area, but, since cloud computing is totally flexible, it is possible to implement these systems without big expenses and, in addition, to reduce IT costs over time.


All the main players in the market, Amazon, Microsoft, Oracle, IBM, Google, already have services that are concentrated in small companies and even professionals.


Another common myth about cloud computing is security. While many traditionalist entrepreneurs still find it “safer” to have systems and data on physical servers, sometimes local, the level of security of the cloud is exceptionally high.


With large parks operated from data centers with hundreds or thousands of computers, cloud computing often depends on the uninterrupted monitoring of qualified professionals, fully developed premises, even in terms of architecture, specifically for home servers and data security policies that Sometimes he envies many government agencies.


It’s time to lose your fear and take advantage of the advantages and competitiveness of cloud computing. After all, your competitors are probably already doing it …


What results can my company?

By using the Cloud Computing solutions suggested by the Safetec consultants, the LGH Group, distributor of Kirin in the Northeast, managed to integrate the areas of the company and obtained excellent results. At the moment, there are no comments.


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